Social media will be incorporated in a non-investigational way into operational and non-operational units for a one-year pilot project.
This pilot project will give Royal Canadian Mounted Police (RCMP) 'F' Division the ability to test the effectiveness of social media tools, determine what resources are needed to permanently sustain the use of social media, guide policy development and also establish guidelines and best practices and determine what, if any, other social media tools should be considered for the Division.
Media Relations, Operation Strategy Branch
Since early 2012.
This pilot was implemented to ensure that 'F' Division has the ability to use social media as one of our communication tools and to test the effectiveness of the tools and guide policy development.
Until now this pilot has been implemented using existing resources.
This is a one-year pilot project that will be implemented in phases, starting with the Media Relations and Communications units and growing to include detachments and operational and non-operational units.
Key outcomes will be determined at the end of the pilot project.
Clearly defined key messages and objectives are the foundation for all communication initiatives. These key messages will be used to guide the development of all social media messaging. The 'F' Division social media pilot project will communicate the following:News, current events and noteworthy items:
The evaluation will be completed at the end of the pilot.