Get in Gear Without Veering off the Road (Details)

Name of province/ territory:


City/ Region:


Description of Initiative:

This is an innovative initiative that targets young drivers and passengers aged 16 to 24. It encourages the adoption of responsible driving behaviours.

Initiative Key Objectives:

Driving themes addressed are: speed; drugs; alcohol; the importance of wearing a seatbelt; and peer influence and its consequences. Parental involvement is also encouraged.

Section Responsible for Implementation:

Crime prevention unit

Key Contact:

Céline St-André

Groups/ Agencies/ Key Partners Involved:

  • community groups
  • private agencies/corporations
  • other government departments/agencies

Level of Involvement (consultative - information sharing) and/or cooperative - direct involvement):


Operation Red Nose—direct involvement
Cool taxi—direct involvement
Quebec automobile insurance agency (SAAQ)—direct involvement and information sharing


Driving school—direct involvement and information sharing
Uniatox—direct involvement
Albi dealership—direct involvement

Amount of Time Initiative has been in Place:

Since spring 2012.

Reason for Undertaking the Initiative:

The involvement of the various partners has a direct impact on the costs associated with this prevention program.

Another concern is the safety of the target clientele on our roads.

Resources Required to Implement this Initiative:

The costs associated with the implementation of this project are mainly related to the number of officer-hours worked: some 160 hours were devoted to start-up and securing partners.

Method of Implementation:

This pilot project was phased in gradually and is included in our strategic plan for 2012 2015.

Key Outcomes of the Initiative:

Because we are in the initial stage of the project, it is currently difficult to evaluate outcomes.

We can state that the student clientele targeted by our program has been very receptive to the presentations.

Moreover, an evening event organized with our partners on June 21, 2012, was an unqualified success in terms of participation by young drivers and their parents.

Availability of a Communication Strategy:


Key Messages used to Publicize the Initiative:

Local newspapers and website:

  • Get in Gear Without Veering off the Road
  • Be a Hero: Save Lives
  • Road Safety Is for All Ages

Forms of Evaluation by which the Initiative will be Assessed:

  • formative
  • internal
  • quantitative
  • social return on investment

Evaluation Completed or Community Feedback Received:


Summary of the Outcomes:


Summary of the Performance Measure Data Collected:


Economics of Policing Pillars:

Further Details:

Addition of partners in achieving our mandates lightens the financial burden associated with holding assorted events. Considering the provision of material resources and some human resources at the time of activities, we come out winners.

Additional Comments or Suggestions:


Record Entry Date:


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