Info Sheet: Cyberbullying

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What is cyberbullying and how does it differ from traditional bullying?

Cyberbullying has been defined as “willful and repeated harm inflicted through the use of computers, cell phones, and other electronic devices” (Hinduja & Patchin, 2015; Patchin, 2014). The intent of cyberbullying incidents is to threaten, harass, embarrass, or socially exclude another using online technology (Williams & Guerra, 2007). As with traditional bullying, there is usually a power imbalance between the cyberbully and the cybervictim (Patchin & Hinduja, 2015).

Although there are similarities between online and off line bullying, there are significant differences in the context in which the bullying occurs. Anonymity, greater social dissemination, lack of supervision present on electronic media, and greater accessibility to the target are characteristics that set cyberbullying apart from off line bullying (Patchin & Hinduja, 2006; Tokunaga, 2010). These differences have implications in the development of appropriate cyberbullying interventions.

Cyberbullying can take place through various electronic media (Knighton et al., 2012), including: phone calls; e-mails; texting (which may include picture and/or video messages); instant messaging (e.g., Windows Live Messenger); social networking platforms (e.g., Facebook); microblogging sites (e.g., Twitter); rating sites (e.g., Hot or Not); online gaming sites and massive multiplayer online role-playing games (MMORPG); video broadcasting websites (e.g., YouTube); chat rooms; website forums / bulletin boards / “bash boards”; and dedicated websites.

Cyberbullying can include the following behaviours which may occur at various levels of severity:

The most common type of cyberbullying behaviour reported by Canadian students is name calling (Mishna et al., 2010; Steeves, 2014; Wade & Beran, 2011). Other, much less common, forms of mean or cruel behaviour includes harassing someone during an online game, spreading rumours, posting embarrassing photos or videos of someone, making fun of someone’s race/religion/ethnicity, making fun of someone’s sexual orientation, and sexually harassing someone (Mishna et al., 2010; Steeves, 2014; Wade & Beran, 2011).

A 2014 youth survey indicated that the majority (65%) of cyberbullying incidents were chronic, lasting longer than a year (PREVNet, 2014). In this same survey, 70% of youth reported that when they see abusive content online, they report it. However, when asked why they might not report, they gave the following reasons: There is no point, reporting would not help (43%); I do not want the person to find out (36%); I am afraid of the negative consequences (29%); It takes too much time (27%); Someone else will report this content (15%); and I do not know how to report (13%).

Prevalence of Cyberbullying

In their recent and comprehensive synthesis of existing cyberbullying literature (73 articles published in peer-reviewed academic journals), Patchin and Hinduja (2013) found that victimization rates ranged from 2.3% to 72%, with the average being 21%. Among the studies that included offending behaviours, 1.2% to 44% of teens reported cyberbullying others, an average of 15%. Overall, approximately one out of every five teenagers has been the target of cyberbullying, and one out of every six has been a cyberbully at some point in their lifetimes.

A recent survey found that 33% of Canadian students from grades 4-11 have said or done something mean or cruel to someone online, while 37% reported that someone has said or done mean or cruel things to them online that made them feel badly (Steeves, 2014).

The substantial variation in prevalence rates can be attributed to a number of factors, including the lack of an accepted definition of cyberbullying, the range of conceptual and operational definitions, methodological differences and the lack of reliable and valid measures of cyberbullying.

Why worry about cyberbullying?

According to the survey Protecting Canadian Families Online, conducted by Leger on behalf of Primus, parents are more concerned about cyberbullying (48%) than they are about teen pregnancy (44%), drug use (40%) or alcohol use (38%) (Primus, 2015).

Some researchers (e.g., Kiriakidis & Kavoura, 2010) have suggested that due to the unique features of the electronic environment (i.e., anonymity, lack of emotional cues, rapidity, increased accessibility, and a large audience), the consequences of electronic victimization might be more serious than those for traditional victimization.

Victims of cyberbullying have reported a multitude of emotional, social, and academic problems, including: poor physical health outcomes, self-denigration, school failure, absenteeism, depression, anxiety, discrimination, school violence, eating disorders, chronic stress, low self-esteem, isolation, poor relationships, aggression, and even self-harm or suicide (Foody et al., 2015; Ryan & Curwen, 2013). Tokunaga (2010) identified the following consequences of electronic victimization: decreased academic performance, increased truancy, perceptions of school being unsafe, poor concentration, and increased incidence of weapons-carrying. Ybarra and Mitchell (2007) found that those who engage in electronic bullying tend to have higher rates of rule-breaking and delinquent behaviours. Online harassment, especially harassment occurring monthly or more frequently, appears to be related to increased reports of behaviour problems and weapon carrying at school (Ybarra, Diener-West, & Leaf, 2007). Maladaptive behaviors that appear to be related to both cyberbullying and cybervictimization include: recent school problems, assaultive behaviors, or substance use (Hinduja & Patchin, 2008).

Links between cyberbullying, bullying and delinquency

In comparing cyberbullies to those who had no involvement in electronic harassment, “online aggressors” are significantly more likely to exhibit low school commitment, and to engage in alcohol and cigarette use, and other types of problematic/delinquent behaviour, such as damaging property, police contacts, stealing and physical assaults (Ybarra et al., 2007). Participation in school violence and usage of illicit substances predict both victimization and perpetration of cyberbullying (Pelfrey & Weber, 2013). Moreover, children who bully are more likely to engage in violent behaviour later on in life, commit adult offences, and have convictions by the time they are in their 20s (e.g., Sourander et al., 2007; Ttofi et al., 2011).

What to do about cyberbullying?

There are very few interventions specifically targeting cyberbullying behaviours, and even fewer rigorous evaluations of these interventions (Cioppa, O’Neil, & Craig, 2015; Nocentini, Zambuto, & Menesini, 2015). Adolescents often refuse to seek help from an adult in fear that their technology will be taken away (Tokunaga, 2010). Research results suggest that more work needs to be done around making reporting safer and more convenient, as well as ensuring that appropriate actions are taken after a report is received. Engaging both adults and youth in this process is essential. Innovative, youth friendly solutions are needed. For example, infographicsNote 1, online games, appsNote 2, or softwareNote 3 may be an effective way of educating youth about cyberbullying and changing patterns of interaction. However, none of these innovative initiatives have been rigorously tested for effectiveness.

Defending behaviour (i.e., attempting to stop bullying and provide comfort and support to victimized peers) has been found to significantly reduce bullying in schools and have a protective effect on victimized peers (Sainio et al, 2010). Defenders are most likely to be female or empathetic males (Gini et al., 2007). The effects of defending behaviour on bullying and on the adjustment of victimized students has informed a number of bullying prevention and intervention programs (e.g., KiVa: Kärnä et al., 2011; Befriending Interventions: Menesini et al., 2003), and Promoting Alternative Thinking Strategies (PATH): Domitrovich, Cortes, & Greenberg, 2007). However, recent research suggests that defenders may experience problems due to defending (Sandre & Craig, 2015). In a recent fMRI study, Sandre and Craig (2015) found that, compared to controls, defenders display greater neural responsivity in the posterior insular cortex, an area of the brain associated with emotional arousal and social pain when witnessing the victimization of peers. More research is needed regarding the risks and benefits of defending behaviours towards cyberbullying.

Previous research on protective factors for bullying perpetration and victimization in general may apply to cyberbullying. For example, a positive school climate and feeling connected to school have both been found to be protective factors against bullying (Resnick et al., 1997; Williams & Guerra, 2007). Therefore, the same may be the case for cyberbullying.

Fanti and colleagues (2012) found that parental/family support helped to protect youth from engaging in cyberbullying behaviours, and from being victimized online. This association was especially important for children from single-parent families who, compared to children from intact families, were more likely to be targets of cyberbullying by their peers. Social support from peers is also an important protective factor (Sainio et al, 2010).

Advice for Parents: L-O-V-E

Research indicates that youth who perceive more support from their family, encounter fewer incidents of cyberbullying and cybervictimization (Fanti et al, 2012). The precise nature of this relationship is unclear; however, the research highlights the important role that parents play in preventing and reducing cybervictimization. A parent’s love and support can go a long way to building resiliency and self-confidence in a child so that the child feels safe enough to report any cyberbullying and take actions to stop it. Keeping in mind the importance of parents acting out of love for their child, the following advice is offered:

The main thing for a parent to keep in mind is that their love and support are essential to preventing and reducing cybervictimization.

Public Safety Canada’s role

You can learn more about the harmful effects of cyberbullying and how you can help stop it by checking out Public Safety Canada's anti-cyberbullying national awareness campaign at The website contains information, advice and tools needed to identify, prevent and reduce cyberbullying. You can also watch the Stop Hating Online YouTube interactive experience #WordsHurt, and the television ads “Consequences”, and “Pass It On”.

Public Safety Canada is responsible for implementing the National Crime Prevention Strategy (NCPS). Our work provides national leadership on effective and cost-effective ways to prevent and reduce crime by intervening on the risk factors before crime happens. Our approach is to promote the implementation of effective crime prevention practices. We will work closely with partners and stakeholders to address the gaps in knowledge about what works for cyberbullying prevention and reduction. NCPS will work towards identifying best practices through literature reviews, knowledge products, and potential evaluations of innovative cyberbullying prevention or intervention initiatives. This work will build the knowledge base regarding evidence-based cyberbullying prevention and intervention practices.


Cioppa, V.D., O’Neil, A. & Craig, W. (2015). Learning from Traditional Bullying Interventions: A Review of Research on Cyberbullying and Best Practice, Aggression and Violent Behavior, (2015, in press) doi: 10.1016/j.avb.2015.05.009

Domitrovich, C. E., Cortes, R. C., & Greenberg, M. T. (2007). Improving young children’s social and emotional competence: A randomized trial of the preschool “PATHS” curriculum. The Journal of Primary Prevention, 28(2), 67-91.

Fanti, K. A., Demetriou, A. G., & Hawa, V. V. (2012). A longitudinal study of cyberbullying: Examining risk and protective factors. European Journal of Developmental Psychology, 9(2), 168-181.

Foody, M., Samara, M., & Carlbring, P. (2015). A review of cyberbullying and suggestions for online psychological therapy. Internet Interventions,

Gini, G., Albiero, P., Benelli, B., & Altoè, G. (2007). Does empathy predict adolescents' bullying and defending behavior?. Aggressive behavior, 33(5), 467-476.

Hinduja, S., & Patchin, J. W. (2008). Cyberbullying: An exploratory analysis of factors related to offending and victimization. Deviant Behavior, 29, 129-156. doi: 10.1080/01639620701457816

Hinduja, S., & Patchin, J. W. (2015). Bullying Beyond the Schoolyard: Preventing and Responding to Cyberbullying (2nd Ed). Thousand Oaks, California: Corwin.

Kärnä, A., Voeten, M., Little, T. D., Poskiparta, E., Kaljonen, A., & Salmivalli, C. (2011). A Large-Scale Evaluation of the KiVa Antibullying Program: Grades 4-6. Child Development, 82(1), 311-330.

Kiriakidis, S., & Kavoura, A. (2010). Cyberbullying: A review of the literature on harassment through the internet and other electronic means. Family and Community Health, 33(2), 82-93.

Knighton, L., Simon, A., Kelly, J., & Kimball, A. (2012). Cyberbullying: Reality check. Toronto, ON: Kids Help Phone.

Menesini, E., Codecasa, E., Benelli, B., & Cowie, H. (2003). Enhancing children's responsibility to take action against bullying: Evaluation of a befriending intervention in Italian middle schools. Aggressive Behavior, 29(1), 1-14.

Mishna, F., Cook, C., Gadalla, T., Daciuk, J., & Solomon, S. (2010). Cyber bullying behaviors among middle and high school students. American Journal of Orthopsychiatry, 80(3), 362-374.

Nocentini, A., Zambuto, V. & Menesini, E. (2015). Anti-bullying programs and Information and Communication Technologies (ICTs): a systematic review, Aggression and Violent Behavior, (2015, in press) doi: 10.1016/j.avb.2015.05.012

Patchin, J. W. (2014). What is cyberbullying? Retrieved from:

Patchin, J. W., & Hinduja, S. (2006). Bullies move beyond the schoolyard: A preliminary look at cyberbullying. Youth Violence and Juvenile Justice, 4, 148-169. doi: 10.1177/1541204006286288

Patchin, J. W., & Hinduja, S. (2013). Cyberbullying research: 2013 update. Retrieved from:

Patchin, J.W. & Hinduja, S. (2015). Measuring Cyberbullying: Implications for Research, Aggression and Violent Behavior (2015, in press), doi: 10.1016/j.avb.2015.05.013

Pelfrey, W. V., & Weber, N. L. (2013). Keyboard gangsters: Analysis of incidence and correlates of cyberbullying in a large urban student population. Deviant Behavior, 34, 68-84.

PREVNet. (2014). Youth and the Internet: Social Media, Bullying, and More. Electronic copy of this report received from Wendy Craig.

Primus. (2015). How times have changed: Cyberbullying outranks drugs, teenage pregnancy and alcohol as a top concern of Canadian parents. Press Release. Toronto: January 13, 2015. Retrieved from:

Ryan, K. N., & Curwen, T. (2013). Cyber-victimized students: Incidence, impact, and intervention. SAGE Open. doi:10.1177/215824401351677

Sainio, M., Veenstra, R., Huitsing, G., & Salmivalli, C. (2010). Victims and their defenders: A dyadic approach. International Journal of Behavioral Development, 35, 144-151. doi: 0165025410378068.

Sandre, A. & Craig, W. (2015). What is a defender? An investigation of empathy, emotional regulation and associated neural functioning underlying defending behaviour. Poster: PREVNet and Department of Psychology, Queen’s University, Kingston, ON, Canada.

Sourander, A., Jensen, P., Rönning, J. A., Elonheimo, H., Niemelä, S., Helenius, H., … Almqvist, F. (2007). Childhood bullies and victims and their risk of criminality in late adolescence: The Finnish “From a Boy to a Man” study. Archives of Pediatrics and Adolescent Medicine, 161(6), 546-552.

Steeves, V. (2014). Young Canadians in a Wired World, Phase III: Cyberbullying: Dealing with online meanness, cruelty, and threats. MediaSmarts.

Tokunaga, R. S. (2010). Following you home from school: A critical review and synthesis of research on cyberbullying victimization. Computers in Human Behavior, 26, 277-287. doi:10.1016/j.chb.2009.11.014

Ttofi, M. M., Farrington, D. P., Lösel, F., & Loeber, R. (2011). The predictive efficiency of school bullying versus later offending: A systematic/meta-analytic review of longitudinal studies. Criminal Behaviour and Mental Health, 21(2), 80-89.

Wade, A., & Beran, T. (2011). Cyberbullying: The new era of bullying. Canadian Journal of School Psychology, 26, 44-61.

Williams, K., & Guerra, N. (2007). Prevalence and predictors of Internet bullying. Journal of Adolescent Health, 41, S14–S21. doi: 10.1016/j.jadohealth.2007.08.018

Ybarra, M.L., Diener-West, M., & Leaf, P.J. (2007) Examining the Overlap in Internet Harassment and School Bullying: Implications for School Intervention. Journal of Adolescent Health, 41, 42-50.

Ybarra, M.L., & Mitchell, K.J. (2007). Prevalence and frequency of internet harassment instigation: Implications for adolescent health. Journal of Adolescent Health, 41, 189-195.

For more information on research at the Community Safety and Countering Crime Branch, Public Safety Canada, to get a copy of the full research report, or to be placed on our distribution list, please contact:

Research Division, Public Safety Canada
340 Laurier Avenue West
Ottawa, Ontario K1A 0P8

Research Summaries are produced for the Community Safety and Countering Crime Branch, Public Safety Canada. The summary herein reflects interpretations of the report authors’ findings and do not necessarily reflect those of the Department of Public Safety Canada.


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    e.g., Stopit mobile app:
    Know Bullying app:

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    e.g., ReThink:

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