Canadian Policing Research Catalogue

Responding to organized crime In Canada : the role of media and social marketing campaigns / Tullio Caputo and Michel Vallée.

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Canadian Policing Research Catalogue



Alternate Title

La lutte contre le crime organisé au Canada : le rôle des médias et des campagnes de marketing social.




Includes bibliographical references.


1 online resource (53 pages)


"Research and Evaluation Branch, Community, Contract and Aboriginal Policing Services Directorate."
Authors affiliated with Department of Sociology and Anthropology, Carleton University.
Issued also in French under title: La lutte contre le crime organisé au Canada : le rôle des médias et des campagnes de marketing social.


This discussion paper examines the role that social marketing, and related public education and media campaigns, might play in the RCMP’s ongoing efforts to combat organized crime. The purpose of such a campaign would be to educate and engage both the public and the law enforcement community. Research revealed that there is a paucity of information in Canada and elsewhere on the use of social marketing campaigns aimed specifically at organized crime. Nor is there evaluation data pertaining to past or existing campaigns in this area. Existing media campaigns focusing on such issues as identity theft, boiler room operations, drug trafficking or Internet fraud do not make an explicit link to organized crime.


Online Access


Executive summary -- Introduction -- Part 1. Organized crime, anti-crime and crime prevention campaigns -- Part 2. Social marketing: responding to organized crime -- Conclusions -- Recommendations.

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