Summary
Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts.
Contents
Part I. Who? -- 1. Audience --
Part II. What? -- 2. Objective -- 3. Problem solution -- 4. Evidence --
Part III. How? -- Part III A. How to Tell Your Story -- 5. Anecdotes -- 6. Story -- Part III B. How to Show Your Story -- 7. Visuals -- 8. Layout --
Part IV. Who, Again? -- 9. Stakeholders and measurement -- 10. Conclusion --
Part V. Appendices.